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Make Impact With Good Website

Have a definite purpose

Your purpose is something you can anchor your business on.

When it comes to the purpose of your website, you need to determine what you offer to customers. Is your website simply to provide an online reference about your company that customers can explore? Is it for marketing purposes to promote your brick-and-mortar business? Or is it a full ecommerce website, where customers can readily make their purchases?

Don’t create a website just for the sake of having an online presence. You should clearly have a vision in mind of what you need your website to do for your business.

Once you have your purpose in mind, you can go about structuring how to approach other elements, such as design, functionality and more.

Professional design and appearance

Visually, your website should be appealing, incorporating a professional look to encourage trust. Your site should also be kept simple. Avoid clutter by limiting your design only to the essentials. Apply a colour scheme that’s relevant to your branding appearance.

There are many different themes you can use and customise, depending on the web builder platform you’re using. Don’t worry about looking like many other websites in your industry. Most customers will know the similarities and will expect you to more or less follow the trends.

The important thing is that you can clearly give customers the information they need about your company. That is the number one thing you should keep in mind when creating your website.

Responsive design

In a highly-mobile day and age, the importance of having a mobile friendly website has been stressed again and again. With 1.2 billion people around the world accessing the web through their mobile phones, mobile design is something you should definitely not overlook.

Mobile responsiveness not only makes your website more accessible to all your users, it also helps you get a higher rank in Google results. You also get more opportunities for conversions and sales as customers find your site convenient for their needs.

With a responsive design, you can meet your customers’ needs for fast and smooth transactions and browsing on your site. This saves you time creating different designs for desktop and mobile. Your website functionality and appearance readily adjust to whatever platform your user is accessing, making the customer experience seamless.